Some great PR resources...
Want FREE PUBLICITY, but not sure where to start? We want you to get the publicity you deserve. This resource center is designed to help you create the most powerful do-it-yourself campaign possible. We will take you through the process step by step. We also will suggest helpful tools by trusted partners for you to get an overview and maximize your success.
Creating a powerful strategy
Creating a powerful strategy is key to every successful campaign and is really where your do-it-yourself strategy should start. It should outline your goals and how you are going to reach them.
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| Kick-Butt Publicity Hound | Mainstreet Media Savvy-to-Go PR Toolkit | PR Tool Box |
For book authors, we highly recommend Christine Louise Hohlbaum's CD-Rom, The Author's Companion: A Self-Guided Course on Book Promotion
and, Carolyn Howard-Johnson's award-winning The Frugal Book Promoter.
Writing an Effective Communication Plan
It is essential to have a well laid out plan. A strategic communication plan exponentially increases your chances of getting publicity results. The PR cookbook takes you step-by-step through the PR process.
PR Cookbook by Michelle Tennant
Media Training
You want to make sure when the media come a'knocking that you are ready to be a'rocking. Make sure you are fully trained so you get the most out of your media placement. When our clients need media training, we turn to media trainer extraordinaire, Susan Harrow.
Here are some of Susan's top products we recommend.
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| Oprah Magazine | Soundbiting -Memorable Messaging | Getting Booked on Oprah |
Media Lists
| Alex Caroll has some of the best lists available for getting booked on radio.
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| A well-groomed mailing list is as essential as the networking you do to compile it. Be sure your pitches are targeted to the correct audience. Sending a blanket email to a diverse group will dilute your credibility. If you have a great product you'd love to get in front of holiday guide editors, Amy Stumpf's The Gift List is the best list in town. |
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Get the Media Knocking on YOUR Door!
PR Leads by Dan Janal
The best way to capture the media's attention is to give them what they need. Dan Janal's PR Leads sends you journalist queries with specific needs. Fill their need with great expert advice in a timely fashion and you'll quickly become a media darling.
Writing Powerful Press Materials
This section addresses the basic things you need to know to attract media attention.
Press Release
Keep your release under 400 words if possible. Write a snappy headline (think newspaper headline). Include the most important facts in the first two sentences. Reporters typically decide in the first 10 words whether the release is worth reading or not.
Pitch Letter
Use the hook, line and sinker approach. The first sentence is the hook. "Did you know your face will fall, on average, three inches in your lifetime?" The next is the line. "It is true. Dr. X's proven method of face rejuvenation explores lifting without the nip and tuck most doctors recommend." Go on with supporting data, also known as the sinker. Reporters love numbers to back up their stories. Give it to them.
One-Pager
A one-pager is often accompanied with a radio pitch, offering the producer great story ideas you can address. Give a little background about yourself, include a picture, and provide five to seven questions they might ask you on various topics. Remember to keep it brief-- one page is all you get.
Q&A
You can score an easy interview by providing a question and answer page for producers and editors. Select your top ten favorite questions, then provide the answers. You can place this on your online or hard copy press kit. Update as necessary.
Press Kit
Your press kit is designed to inform the media about you. Provide your company overview or bio; high-resolution images; ready-to-use quotes; previous media coverage; press releases; Q&A's; one-pager; testimonials; bylined articles.
Writing Services
Maybe you're a great writer, but you could still use some help crafting your message because you're too close to the material to see the forest for the trees. Contact us for more information on our professional writers' services.
Tying it all together...
Okay. You've got the media's attention. Now what? Learn how to make money from what you already know with this comprehensive 226-page guide to infopreneuring and marketing from Melanie Jordan's unique perspective.
What You Know is Worth More Than You Know